1. Features of facial skin care at different ages
  2. Age Markings of Cosmetics
  3. How to choose the best products for daily face care
  4. How to care for facial skin depending on its type
  5. How to properly care for your skin and always stay beautiful

10 universal care recommendations

Features of facial skin care at different ages
Youth is transient, and it is certainly a natural process of age-related changes in the body. But if something in nature cannot be prevented, it can be slowed down.

By starting to monitor and care for your skin from a young age, according to its type and needs, you will prevent premature cell aging and prolong the beauty and freshness of your image. We’ll tell you at what age it’s time to start using facial care cosmetics and share care recommendations for different ages.

Age Markings of Cosmetics
What are the criteria for choosing skin care products at different ages and why can’t you use a cream marked “anti-age” if you are 20 years old?

Given the age-related characteristics of your skin, your skin care will also change as your body grows older:

At 20+ years of age, the body’s natural aging process begins, and although the first external signs of skin’s maturity will not be visible for long, it’s already time to take care of the aging prevention. Skin needs antioxidant support and intensive hydration at this age. Eye moisturizers should be included in your Buty Routine from the age of 25. Young skin makes the most of its own resources and is well regenerated, so moisturizing and regular cleansing will be enough to maintain its tone.
At 30+ years of age, the synthesis of hyaluronic acid, collagen and other elements needed to maintain skin density, firmness and elasticity is already visibly reduced. By the age of 35, changes in age become noticeable: expression wrinkles, dehydration fractures, skin loses its tone. It is recommended to strengthen antioxidant support, add protection against ultraviolet and include anti-aging formulas based on hyaluronic acid and collagen in the Buty Routine.
At the age of 40+, it’s time to fully fight against age-related changes. By the age of 45 many people have such noticeable signs of skin maturity as pigmentation, deformation of the face oval, deep creases and a net of fine lines in the eye and lip area, a decrease in skin turgor. At this age, the cosmetic bag is replenished with retinol, peptides, and framenose in its composition.
At 50+ years of age there comes a period of age hormonal restructuring of the body. Almost all elements that support youthfulness and tone of the skin, stop the natural synthesis and they need to be replenished with appropriate compensatory care. The contours of the face begin to change, there is a gravitational ptosis, the skin thinns, loses its density, becomes dry and sensitive. The compensatory care includes powerful anti-aging formulas to compensate for moisture and collagen deficiency in skin cells.
How to choose the best products for your daily facial care
The basis of the bethie routine for any age is almost the same set of procedures, differing only in the intensity of application and concentration of the formulas.

In the morning and evening we cleanse the skin of sebum particles, sweat, cosmetics and external contamination. Use micellar water to remove make-up remnants (even persistent) from your eyes.

Additional deep cleansing with peelings and scrubs, aimed at intensive exfoliation and subsequent accelerated skin renewal. It is performed 1-2 times a week.

Toning .
The final stage of cleansing: it restores the skin’s pH and prepares it for the application of basic care products.

Light in texture, additional care product: can be used before the cream or as an independent stage. Has a highly concentrated targeting formula for a specific task.

Cream .
The basic and final stage of care aimed at correcting existing imperfections and preventing new ones. Depending on your needs, the cream aims to hydrate your skin, nourish, protect, restore or provide powerful anti-aging support. Highlights are day and night creams.

Protection from the sun
As a separate stage of day care: prevents photoageing and other negative effects of UV light on the skin.

Important(!): all care products must be selected according to your skin type and needs.

How to Care for Skin Depending on Skin Type
To choose the right products for your care, you need to know what type of skin has. It is this factor that determines the success and effectiveness of the products used.

Tips for oily skin care
Basic care should be aimed at reducing sebum production, reducing the intensity of sebaceous glands and preventing inflammation and rashes. Choose product formulas marked “non-comedogenic”, salicylic acid, matting and anti-inflammatory components.


The Effaclar range of products is designed specifically for the care of oily skin: it purifies and narrows pores and prevents the appearance of imperfections. The formula includes La Roche-Posay Thermal Water to enhance the skin’s protective functions, Salicylic Acid to accelerate cell renewal, and matting, moisturizing and revitalizing ingredients.

The rules of basic care for dry and sensitive skin
Dry skin especially needs a long lasting and quality hydration. In addition to an established drinking regime, do not forget about products based on hygroscopic agents (glycerol, hyaluronic acid), which not only moisturize cells, but also prevent transepidermal moisture loss, leaving the skin soft, smooth and nourished for a long time.

Formulas based on soothing, soothing and lipid-recovering ingredients, such as vegetable oils, will cope with the increased sensitivity. Choose special products labeled “for sensitive skin” and “hypoallergenic.

How to properly care for your skin and always stay beautiful: 10 universal care recommendations

Competent, appropriate skin type and needs care can really delay the natural aging process and minimize its external signs. A comprehensive approach will help to achieve visible results at home, the most important thing is to be patient and to maintain consistency and regularity.

Following the golden rules of maintaining skin tone and youthfulness from the age of 20+ years, you will be able to look younger than your biological age in adulthood:

Rule 1: Choose the care products for your skin type.
In skin care, the first and most important rule is to use cosmetics specifically designed for your skin type. The needs of dry and oily skin vary greatly.

Rule 2: Pay special attention to sensitive areas of skin
Skin in certain places on the face is thinner and more vulnerable. It requires gentle care, especially the skin around the eyes and lips. These areas are the most sensitive and require increased attention.

Rule 3: Gentle cleansing
Sensitive skin care begins with gentle makeup removal. To avoid exposing the epidermis to additional stress and to maintain its natural lipid balance, use makeup remover with neutral pH designed specifically to gently cleanse sensitive skin.

Rule 4: Eyes – risk zone
The skin around the eyes is ten times thinner than the rest of the face. Use delicate eye makeup remover products and be sure to use moisturizing eye products in the morning and evening.

Rule 5: Peeling (exfoliation) is an essential facial skin care treatment.
Use a type of peeling suitable for your skin once or twice a week. The peeling should be effective, but gentle and not injure the skin. Choose products with a neutral pH that cleanses and softens the skin well, maintaining its natural balance.

Rule 6: Moisturizing is essential.
The dermis consists of water by 70% and the epidermis by 15%. To ensure that your skin is always well moisturized, choose moisturizing products that maintain normal moisture levels in your cells. Use moisturizing masks regularly, removing excess moisture with La Roche-Posay Thermal Water.

Rule 7: Give preference to hypoallergenic decorative cosmetics.
To avoid skin reactions to cosmetics that are not suitable for your skin type, choose hypoallergenic decorative cosmetics specifically designed for all skin types, including the most sensitive ones.

Rule 8: Protection from the sun
Regardless of the season, use cosmetics with sun filters. They can reduce the harmful effects of UV rays, which accelerate the aging process. Modern cosmetics manufacturers produce a convenient format of day care products – care + SPF – 2 in 1. For example, for daily protection of oily and acne-prone skin against UV rays, use Anthelios SPF 50+ sunscreen gel.

Rule 9: Avoid external adverse factors
Environmental pollution, smoking, stress – all these have a negative impact on the skin. Use cosmetic products that will protect your skin from the effects of adverse factors throughout the day, and thoroughly cleanse your skin when you return home in the evening.

Rule 10: Do not forget your lips
The lip area, like the skin in the eyelid area, is especially thin, sensitive and requires extra attention. Once you feel it is necessary, use a regenerating cream or lip balm. You can reapply the cream as often as you wish to moisturize, regenerate, and nourish your lip skin, eliminating the feeling of tightness, dryness, and flaking.